About Us

The future of Fashion with MaeHem began in 2018 when Stella Mae merged fashion & psychology to create a Brand that Unifies Cultures and spark a movement.”

Model in a MaeHem Signature Hooded Blue African dutch print and shorts, holding a soccer ball with a cityscape and trees in the background.

ETHOS

Invisible Incredible People, Stand Together, Live for what's Right

Unifying Cultures As One

You are elevated. You are confident with the MaeHem style.
Straight from the catwalk, personal everyday wear. Flow with power. purpose & ease into the best moments of your life.

“MaeHem represents the True You”

MaeHem London Born Worldwide Worn

Introducing MaeHem by Reverse Psychology London a collection born from the power of heritage mental wellness and innovation with it’s Signature Street Royalty Hoods.

Bespoke Garments & Limited Editions

Made to Measure
Made to Order
Ready to Wear

Sourcing sustainable dead stock fabrics from Multi cultures, our garments reflect a pan global attitude with exclusive limited editions, one off exclusive fabrics and designs. Every garment is unique.

MaeHem by Reverse Psychology London is a conscientious altruistic Brand. We assist worthy causes by getting to work with well deserving Charities. Fundraising & raising awareness through Events & profit sales, we aim to make a profound difference.

Model in a MaeHem Signature Hooded Blue African Dutch print & Jersey and matching shorts, standing outdoors near water, with trees and a bridge in the background, under a partly cloudy sky.

STELLA MAE

Founder & Visionary of MaeHem by Reverse Psychology London

Close-up of a woman with curly black hair, wearing pink eyeshadow, looking downward, with a green background and text overlay reading 'Reverse Psychology London.'

A creator, storyteller and force of resilience shaped by Stella Mae is a creator shaped by rhythm, resilience, and reinvention.
A singer, songwriter, rapper, dancer, global traveller and founder, her life has never followed a straight line — and it is this very complexity that fuels the soul of MaeHem by Reverse Psychology London.

Born into a world of culture, movement and imagination, Stella’s creative journey began early. From ballet, jazz and contemporary dance training to performing music across genres, she discovered the power of expression long before she understood its purpose. Her work with MTV immersed her in the vibrant worlds of entertainment, fashion and celebrity — a period that sharpened her artistic instinct, her stage presence, and her ability to connect with people on a visceral level.

But Stella’s life was not without storms.
Her youth was marked by adventure and rebellion: travels across continents, boarding schools abroad, running away, getting expelled, and learning life’s hardest lessons long before most. She faced emotional turmoil, depression, early motherhood, and experiences of abuse — chapters that could have broken her spirit, but instead forged her strength.

Then came the deepest heartbreaks: the passing of her dear older brother in November 2022, followed by her beloved father just over a year later in January 2024.
These losses transformed Stella’s world completely.
And yet — from grief came clarity, and from pain came purpose.

Guided by her spiritual journey through Happy Science, Stella rediscovered her creativity, her inner voice, and the truth of who she was always meant to be. She returned to music. She returned to fashion. She returned to herself.

From this rebirth emerged Reverse Psychology London — the creative house Stella founded as a home for originality, purpose, and transformation. Under its umbrella, she launched MaeHem: a brand that merges global fabrics, cultural identity, and bold Hooded silhouettes into statement pieces rich with soul.

MaeHem is not just clothing — it is a movement.
A celebration of heritage, unity, wellbeing, happiness and self-expression.
A reminder that beauty can rise from chaos and creativity can rise from struggle.

Working alongside her brother — a key collaborator and Strategic Developer — Stella continues to shape the visual and artistic direction of MaeHem while building partnerships rooted in impact. Her collaborations with The Sickle Cell Society, Parkinson’s UK, and an award-winning sustainable ESG organisation reflect her belief that fashion can be a force for good.

And now, Stella brings her worlds full circle with the release of her original track — the official anthem of MaeHem by Reverse Psychology London — written and performed by her and extremely talented artists & producer with an accompanying visual film to launch across all major platforms. It is the sound of a woman who has lived, lost, risen, and created again.

Stella Mae stands as a testament to reinvention, courage and divine will — a visionary building a Super Brand not just from fabric and sound, but from her life, her faith, and her unshakeable purpose.

A visionary turning life into art and art into a Global Super Brand.

Philosophy

At the heart of MaeHem is the belief that clothing can be transformative. We merge vibrant fabrics from across the world-Tartan, Ankara, fleece and so much more into powerful Signature hooded silhouettes. Each piece celebrates wellbeing, happiness and identity, stitched together in the heart of London.

Mission Statement

“Bold signature Hood silhouettes. Global fabrics, London spirit”.

MaeHem is not just fashion, but a cultural movement for those who demand individuality and presence.

Teamwork Makes Dreams Work !

Throughout the productive journey of our Brand we have had the honour & privilege to work with truly great Spiritual, loving, creative, gifted amazing & awesome people, we'd like to show our sincere gratitude & appreciation to those that count...